Cookies Policy
Effective Date: 25 August 2025
The AMFORT Group (“we,” “our,” or “us”) uses cookies and similar technologies on www.amfort.com to enhance your browsing experience, analyze website traffic, and ensure optimal website functionality. This Cookies Policy explains what cookies are, how we use them, and how you can manage your preferences in compliance with UK and EU regulations.
1. What Are Cookies?
Cookies are small text files placed on your device (computer, tablet, or smartphone) when you visit a website. They allow websites to recognize your device and store certain information about your preferences or past actions.
We also use similar technologies such as:
- Web beacons and tracking pixels for analytics;
- Local storage for temporary functionality.
We do not intentionally collect sensitive personal data unless required for legitimate business purposes and with your explicit consent.
2. Types of Cookies We Use
1. Strictly Necessary Cookies
- Essential for website functionality (e.g., navigation, security, session management).
- These cannot be disabled as they are required for the site to operate.
2. Performance & Analytics Cookies
- Collect aggregated, anonymous information about how visitors use the website.
- Help us improve functionality and user experience.
3. Functional Cookies
- Store your preferences (e.g., language or region settings).
- Enhance personalization of content and features.
4. Targeting & Advertising Cookies (if used)
- Track browsing habits to deliver relevant advertising or measure campaign effectiveness.
- The AMFORT Group does not currently sell or share data with third party advertisers without explicit consent.
3. How We Use Cookies
We use cookies to:
- Ensure website security and proper functionality;
- Measure and improve website performance;
- Enhance user experience and personalization;
- Analyze traffic and understand visitor behavior;
- Comply with legal obligations for website security and consent management.
4. Legal Basis for Cookies
Under GDPR and the UK Privacy and Electronic Communications Regulations (PECR):
- Strictly necessary cookies are used without consent;
- All other cookies require your prior consent, which we obtain through our cookie banner and preference manager.
You can withdraw or change your consent at any time:
5. Managing Cookie Preferences
You can manage or disable cookies through:
- Our cookie consent banner and preference tool when you first visit the site;
- Your browser settings, where you can delete or block cookies at any time.
Please note: Disabling certain cookies may affect website functionality or limit access to some features.
6. Third Party Cookies
Some cookies may be placed by trusted third party services (such as analytics providers). We ensure all third parties comply with GDPR and UK privacy standards.
7. Data Retention
Cookies are stored only for the period necessary for their intended purpose:
- Session cookies expire when you close your browser;
- Persistent cookies remain until their defined expiration date or until you delete them.
8. Updates to this Cookies Policy
We may update this Cookies Policy to reflect changes in law, technology, or our data practices. Updated policies will be published on this page with a new Effective Date.