Privacy Notice
Effective Date: 25 August 2025
The AMFORT Group (“we,” “our,” or “us”) is committed to protecting your privacy and processing your personal data in accordance with the UK Data Protection Act 2018 and the EU General Data Protection Regulation (GDPR). This Privacy Notice explains how we collect, use, store, and protect your personal information when you interact with our website (www.amfort.com).
1. Data We Collect
We may collect and process the following types of personal data:
- Information you provide voluntarily through our contact forms or email, including name, email address, phone number, and organization;
- Communications data, such as inquiries, requests, or correspondence;
- Technical and usage data (via cookies or analytics), including IP address, browser type, operating system, and pages visited.
We do not intentionally collect sensitive personal data unless required for legitimate business purposes and with your explicit consent.
2. How We Use Your Data
We process personal data for the following purposes:
- To respond to inquiries and provide requested information or services;
- To manage professional and business relationships with partners, clients, and collaborators;
- To comply with legal and regulatory obligations applicable to The AMFORT Group;
- To improve our website functionality, security, and user experience;
- For legitimate business interests, including protecting The AMFORT Group from fraud or misuse of its systems.
We do not sell, lease, or trade your personal data to third parties.
3. Legal Basis for Processing
We process your personal data on one or more of the following legal bases:
- Consent (Article 6(1)(a) GDPR), when you voluntarily provide information;
- Legitimate interests (Article 6(1)(f) GDPR), for maintaining and managing business communications;
- Legal or regulatory obligations (Article 6(1)(c) GDPR), where applicable.
4. Data Sharing & Third Parties
Your personal data may be shared only with:
- Authorized employees and trusted service providers who process data on our behalf;
- Regulatory authorities or legal entities, where disclosure is required by law;
- IT and security providers, for the protection of our systems and infrastructure.
We ensure that all third party processors comply with GDPR and maintain appropriate safeguards.
5. Data Retention
Personal data is retained only for as long as necessary to fulfill the purposes for which it was collected or to comply with applicable legal and regulatory requirements. After that, data is securely deleted or anonymized.
6. International Data Transfers
As a globally operating family office, The AMFORT Group may transfer personal data outside the UK or EU. Any such transfers are safeguarded through adequate protection mechanisms, including Standard Contractual Clauses (SCCs) and equivalent GDPR compliant measures.
7. Your Data Protection Rights
Under the UK Data Protection Act 2018 and the GDPR, you have the right to:
- Access your personal data;
- Request correction of inaccurate data;
- Request deletion (the “right to be forgotten”);
- Object to or restrict processing under certain conditions;
- Withdraw consent at any time (where consent is the legal basis);
- Lodge a complaint with the UK Information Commissioner’s Office (ICO) or an EU supervisory authority.
Requests regarding your data can be submitted via our Contact page.
8. Security of Data
We implement strict technical and organizational measures to protect personal data against unauthorized access, loss, or misuse.
9. Cookies and Tracking
We use cookies and similar technologies to improve website performance and user experience. Please see our Cookies Policy for detailed information and instructions to manage your preferences.
10. Changes to this Privacy Notice
We reserve the right to update this Privacy Notice to reflect changes in legal, technical, or operational requirements. Updates will be posted on this page with a revised “Effective Date.”