AMOIR, a luxury house within the Amfort family, is dedicated to the art of creating beauty. Its mission is to cultivate timeless pieces that embody heritage and craftsmanship while embracing modern innovation. AMOIR believes that true luxury stems from excellence and integrity; every product is crafted to meet the highest ethical, social and environmental standards. This commitment ensures that the Maison’s creations not only inspire but endure – designed to stand the test of time, generation after generation.
Creativity and innovation lie at the heart of AMOIR’s DNA. Like the finest luxury houses, it strives to be both forward thinking and rooted in tradition, exploring new technologies while preserving artisanal skills. Meticulous attention to detail and an uncompromising pursuit of perfection define every step of the process, from the sourcing of materials to the final finish.
AMOIR sees luxury as a responsibility. Its mission aligns exclusivity with purpose, combining superior quality and craftsmanship with responsible practices and transparent sourcing. The brand embraces a sustainability vision guided by bold values – making every action count and inspiring trust. It is committed to being responsible, honest and accountable, leaving a positive impact on the planet and standing up for Mother Earth and all its creatures. AMOIR continually innovates to incorporate nature positive materials and circular solutions.
By weaving heritage, innovation, excellence and sustainable purpose together, AMOIR crafts products that celebrate life and culture. The Maison strives to transform wealth into lasting beauty and meaning, offering pieces that resonate with discerning clients and reflect a future where luxury elevates both people and the planet.
